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Ultra-high balance point™
A lighter feel without sacrificing durability.
The Opportunity
Every manufacturer in the industry is trying to make their sticks lighter and better. We felt like there was an opporunity to make a stick better and feel lighter, without having to take out weight at the expense of durability.
The Idea
We wanted to come up with a way to move the balance point higher up the stick make the perceived weight feel less than the actual weight. Our R&D team experimented with a number of ways to alter the weight profile of the stick and came up with a unique so
The Results
1" = 10 GRAMS We found that for every inch the balance point moves up the blade, approximately the perceived weight of the stick is reduced by 10 grams.